One important strategy to help you close deals during the customer acquisition process is to simplify choices for your customers. When customers are exploring different options, it’s tempting to showcase as many products as possible. However, the key to success lies in reducing the number of choices.

For example, if a customer is looking to buy a winter jacket, they might initially consider 3 to 5 options and ask to see more. An expert approach is to narrow it down to just 2 options and eliminate the rest. If they want to add another option, encourage them to remove one from their selection.

This way, you can close the deal quickly and efficiently. If customers are left with 4 to 5 options by the end of the process, they can become confused and may end up not making a purchase. Therefore, simplifying options is essential for successfully closing deals.